How does a firm go from good to great? Jon Hirtle talked with Bob Huebscher, host of the popular Gaining Perspectives podcast, about the lessons he has learned growing Hirtle Callaghan from its infancy into a $20 billion asset management firm. He explains why he believes in having “hedgehog focus” and advocates leaning into your firm’s culture. With change happening at an accelerating rate, professional advisors need to learn to exploit change rather than be exploited by it. Listen to the podcast to hear more of Jon’s thoughts on what leads to advisor success.